Strategies for Business and Technical Writing - Kevin J. Harty

Strategies for Business and Technical Writing

(Autor)

Buch | Softcover
400 Seiten
2008 | 6th edition
Pearson (Verlag)
978-0-205-56206-0 (ISBN)
55,50 inkl. MwSt
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Strategies for Business and Technical Writing is a unique anthology of classic and contemporary reading selections from seasoned professionals in business, technical, and academic fields that teaches effective writing for the world of work and helps readers become better writers using specific techniques employed by successful communicators who are acknowledged leaders in their fields.

* - Indicates new selection

Preface
Introduction
Part One: Process as Well as Product
John Keenan, “Using PAFEO Planning”
Michael E. Adelstein, “The Writing Process”
Peter Elbow, “The Direct Writing Process for Getting Words on Paper”
Linda Flower and John Ackerman, “Evaluating and Testing as You Revise”
John S. Harris, “The Project Worksheet for Effective Writing Management”

Part Two: Problems with Language
Stuart Chase, “Gobbledygook”
William Zinsser, “Writing in Your Job”
Alan Siegel, “The Plain English Revolution”
*Mark Mathewson, “A Critic of Plain Language Misses the Mark”
University of Wisconsin-Extension Equal Opportunities Program Office and Department of Agricultural Journalism, “A Guide to Nonsexist Language”
*Gwyneth Oloffson, “International Communication and Language”

Part Three: Business and Technical Correspondence
David V. Lewis, “Making Your Correspondence Get Results”
Allan Glatthorn, “I Have Some Bad News for You”
Harold K. Mintz, “How to Write Better Memos”
John S. Fielden and Ronald E. Dulek, “How to use Bottom-Line Writing in Corporate Communications”
*Janis Fisher Chan, “E-Mail: Present a Professional Image”

Part Four: Reports and Other Longer Documents
J. C. Mathes and Dwight W. Stevenson, “Audience Analysis: The Problem and a Solution”
Richard W. Dodge, “What to Report”
Christian K. Arnold, “The Writing of Abstracts”
Vincent Vinci, “Ten Report Writing Pitfalls: How to Avoid Them”
Walter E. Oliu, Charles T. Brusaw, and Gerald J. Alred, “Creating Tables and Illustrations”
David W. Ewing, “Strategies for Persuasion”
Philip C. Kolin, “Proposals”
*Richard Johnson-Sheehan, “Writing Proposals with Style”

Part Five: Resumes and Other Written Materials for a Job Search
John L. Munschauer, “Writing Resumes and Letters in the Language of Employers”
Steven Graber, “The Basics of a Cover Letter”
*Margaret Riley Dikel and Frances E. Roehm, “Your Resume on the Internet”
*Karl Weber and Rob Kaplan, “Follow-up Letters”

Part Six: And Now a Word (or Two or Three) about Ethics
Dorothy A. Winsor, “Communication Failures Contributing to the Challenger Accident: An Example for Technical Communicators”
Darrell Huff, “How to Lie with Statistics”
Dan Jones, “Determining the Ethics of Style”
Carolyn D. Rude, “Legal and Ethical Issues in Editing”
*Tyanna K. Herrington, “Law and Ethics: A Primer for the Digital Age”

Erscheint lt. Verlag 13.2.2008
Sprache englisch
Maße 152 x 229 mm
Gewicht 515 g
Themenwelt Geisteswissenschaften Sprach- / Literaturwissenschaft Literaturwissenschaft
Wirtschaft Betriebswirtschaft / Management
ISBN-10 0-205-56206-X / 020556206X
ISBN-13 978-0-205-56206-0 / 9780205562060
Zustand Neuware
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