Business Driven Technology ISE - Paige Baltzan

Business Driven Technology ISE

(Autor)

Buch | Softcover
578 Seiten
2021 | 9th edition
McGraw-Hill Education (Verlag)
978-1-265-36168-6 (ISBN)
69,95 inkl. MwSt
Unlike any other MIS text, Business Driven Technology, 9e,discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in the text first addresses the business needs and then addresses the technology that supports those needs.





Business Driven Technology offers you the flexibility to customize courses according to your needs and the needs of your students by covering only essential concepts and topics in the five core units, while providing additional in-depth coverage in the business and technology plug-ins.





Business Driven Technology contains 18 chapters (organized into five units), 10 business plug-ins, and 11 technology plug-ins offering you the ultimate flexibility in tailoring content to the exact needs of your MIS course. The unique construction of this text allows you to cover essential concepts and topics in the five core units while providing you with the ability to customize a course and explore certain topics in greater detail with the business and technology plug-ins.

Paige Baltzan is an Assistant Teaching Professor in the department of Business Information and Analytics at the Daniels College of Business at the University of Denver. She holds a BSBA specializing in Accounting/MIS from Bowling Green State University and an MBA specializing in MIS from the University of Denver. She is a coauthor of several books, including Business Driven Information Systems, Essentials of Business Driven Information Systems, and I-Series, and is a contributor to Management Information Systems for the Information Age.  Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.

Unit 1. Achieving Business Success





Chapter 1: Business Driven Technology





Chapter 2: Identifying Competitive Advantages





Chapter 3: Strategic Initiatives for Implementing Competitive Advantages





Chapter 4: Measuring the Success of Strategic Initiatives





Chapter 5: Organizational Structures That Support Strategic Initiatives







 



Unit 2. Exploring Business Intelligence





Chapter 6: Valuing and Storing Organizational Information—Databases





Chapter 7: Accessing Organizational Information—Data Warehouses





Chapter 8: Understanding Data’s Impact on Business







 



Unit 3. Streamlining Business Operations





Chapter 9: Enabling the Organization—Decision Making





Chapter 10: Extending the Organization—Supply Chain Management





Chapter 11: Building a Customer-Centric Organization—Customer Relationship Management





Chapter 12: Integrating the Organization from End to End—Enterprise Resource Planning







 



Unit 4. Building Innovation





Chapter 13: Creating Innovative Organizations





Chapter 14: E business





Chapter 15: Creating Collaborative Partnerships







 



Unit 5. Transforming Organizations





Chapter 16: Integrating Wireless Technology in Business





Chapter 17: Developing Software to Streamline

Erscheinungsdatum
Zusatzinfo 371 Illustrations, unspecified
Verlagsort OH
Sprache englisch
Maße 216 x 274 mm
Gewicht 1134 g
Themenwelt Mathematik / Informatik Informatik Theorie / Studium
Wirtschaft Betriebswirtschaft / Management
ISBN-10 1-265-36168-1 / 1265361681
ISBN-13 978-1-265-36168-6 / 9781265361686
Zustand Neuware
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