ComMODify - Shenja Van Der Graaf

ComMODify

User Creativity at the Intersection of Commerce and Community
Buch | Softcover
XI, 182 Seiten
2018 | 1. Softcover reprint of the original 1st ed. 2018
Springer International Publishing (Verlag)
978-3-319-87093-9 (ISBN)
53,49 inkl. MwSt
lt;p>This book critically analyses user-firm technology relationships and socioeconomic structures at the crossroads of community and commerce. It investigates businesses that let users participate in platform development on the internet. An empirical study of the online world Second Life is used as an early illustration of the pivotal role of user participation in design, development and sustainability of digital platforms.

Van der Graaf sheds light on aspects of the ongoing platformization of the internet and on new norms and mechanisms for user participation which are linked to values of creativity, community and labour. ComMODify makes clear that robust theoretical and empirical investigation of the integration of user participation into mainstream business models and its implications for platform development is key to understanding contemporary businesses like Facebook, that sustain the internet of today.

This book will be of interest to those wanting to learn more about the socio-economic implications of user participation associated with user-generated content, particularly within the 3D software and game industry.

Shenja van der Graaf is a Senior Researcher at imec-SMIT, Vrije Universiteit Brussel, Belgium.

1. Designing for Mod Development.- 2. Participation and Platformization at Play.- 3. Game Changer.- 4. Of Toolkits, Engines and Interfaces.- 5. Learning and the Imperative of Production in Mod Development.- 6. Second Life Between Participation and Competition.- 7. Commodify! And Beyond.

"This is a timely book, offering an empirically based and theoretically rich, critical approach to the role of platform development and user participation in the current ecosystem where platforms occupy a central role in the socioeconomic structure of media and communications, and where algorithms increasingly govern the organization of content. ... It is therefore a valuable contribution for those, from media and sociology as well as economy ... ." (Ana Jorge, Observatorio OBS, 2018)

“This is a timely book, offering an empirically based and theoretically rich, critical approach to the role of platform development and user participation in the current ecosystem where platforms occupy a central role in the socioeconomic structure of media and communications, and where algorithms increasingly govern the organization of content. … It is therefore a valuable contribution for those, from media and sociology as well as economy … .” (Ana Jorge, Observatorio OBS, 2018)

Erscheint lt. Verlag 24.8.2018
Reihe/Serie Dynamics of Virtual Work
Zusatzinfo XI, 182 p. 9 illus., 7 illus. in color.
Verlagsort Cham
Sprache englisch
Maße 148 x 210 mm
Gewicht 263 g
Themenwelt Sozialwissenschaften Soziologie Mikrosoziologie
Wirtschaft Volkswirtschaftslehre
Schlagworte commodification of mod development • creative and collaborative practices • Digital technologies • learning by design • mod development and commerce • mod development and community • Online Platforms • participatory turn • The Internet • Web tools
ISBN-10 3-319-87093-9 / 3319870939
ISBN-13 978-3-319-87093-9 / 9783319870939
Zustand Neuware
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