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Alex Molnar is a Research Professor at the University of Colorado Boulder, where he serves as Publications Director of the National Education Policy Center (NEPC) and Director of the Commercialism in Education Research Unit (CERU). His work has examined curriculum and instruction topics, market-based education reforms, and policy formation. In addition to numerous articles, his earlier books on commercialism in schools are Giving Kids the Business: The Commercialization of America’s Schools (2001) and Commercialism in education: From democratic ideal to market commodity (2005).Faith Boninger is a Research Associate at the University of Colorado Boulder, in the university’s National Education Policy Center (NEPC) and Commercialism in Education Research Unit (CERU). Her work focuses on commercialism in schools, to which she brings a background in social psychology (Ph.D., Ohio State University), particularly an interest in persuasion and communication processes.

AcknowledgmentsChapter 1 - The Problem of Schoolhouse CommercialismChapter 2 - Schoolhouse Commercializing Trends, 1990-2006Chapter 3 - Threats to Children’s Psychological Well-BeingChapter 4 - Threats to Children’s Physical Well-BeingChapter 5 - Threats to the Integrity of Children’s EducationChapter 6 - Assessing the Intensity of the Threats Commercialism Poses to Children’s Well-BeingChapter 7 - Threats to Children’s Privacy and Digital MarketingChapter 8 – Closing ThoughtsAppendicesAppendix A: Gubbins’ Matrix of Thinking SkillsAppendix B: State Laws and Regulations as of May 2004Appendix C: State Bills Addressing School Commercialism Signed into Law, 2011-2014Appendix D: Websites Associated with Relevant TopicsAppendix E: State Laws Addressing Student Data Privacy: Synopses of Their Major Provisions With Their Significant Gaps in Protection, Exclusions and Omissions Noted (2011-2014)