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Alex Molnar is a Research Professor at the University of Colorado Boulder, where he serves as Publications Director of the National Education Policy Center (NEPC) and Director of the Commercialism in Education Research Unit (CERU). His work has examined curriculum and instruction topics, market-based education reforms, and policy formation. In addition to numerous articles, his earlier books on commercialism in schools are Giving Kids the Business: The Commercialization of America’s Schools (2001) and Commercialism in education: From democratic ideal to market commodity (2005). Faith Boninger is a Research Associate at the University of Colorado Boulder, in the university’s National Education Policy Center (NEPC) and Commercialism in Education Research Unit (CERU). Her work focuses on commercialism in schools, to which she brings a background in social psychology (Ph.D., Ohio State University), particularly an interest in persuasion and communication processes. 

Acknowledgments
Chapter 1 - The Problem of Schoolhouse Commercialism
Chapter 2 - Schoolhouse Commercializing Trends, 1990-2006
Chapter 3 - Threats to Children’s Psychological Well-Being
Chapter 4 - Threats to Children’s Physical Well-Being
Chapter 5 - Threats to the Integrity of Children’s Education
Chapter 6 - Assessing the Intensity of the Threats Commercialism Poses to Children’s Well-Being
Chapter 7 - Threats to Children’s Privacy and Digital Marketing
Chapter 8 – Closing Thoughts
Appendices
Appendix A: Gubbins’ Matrix of Thinking Skills
Appendix B: State Laws and Regulations as of May 2004
Appendix C: State Bills Addressing School Commercialism Signed into Law, 2011-2014
Appendix D: Websites Associated with Relevant Topics
Appendix E: State Laws Addressing Student Data Privacy: Synopses of Their Major Provisions With Their Significant Gaps in Protection, Exclusions and Omissions Noted (2011-2014)