Design for How People Think
O'Reilly Media (Verlag)
978-1-4919-8545-8 (ISBN)
Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers.
Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience
Find out how your team—without any specialized training in psychology—can uncover critical insights about your customers’ conscious and unconscious processes
Learn how to immediately apply what you’ve learned to improve your products and services
Explore practical examples of how the Fortune 100 used this system to build highly successful experiences
John Whalen has a Ph.D. in Cognitive Science and over 15 years of Human-Centered Design experience. Using his unique blend of psychology, design thinking, and Lean startup techniques, he uncovers business opportunities and UX solutions for Fortune 100, nonprofit, and startup clients. John is CXO of 10Pearls where he leads their Innovation, Strategy, and Design team. Prior to joining 10Pearls, he founded the research firm Brilliant Experience and was a psychology professor. John is a frequent presenter at conferences and a past president of the User Experience Professionals Association in Washington, D.C. His current practice focus is cognitive design-the art and science of harnessing cognitive psychology to understand users, inform design, and create compelling products and services.
| Erscheinungsdatum | 20.04.2019 |
|---|---|
| Verlagsort | Sebastopol |
| Sprache | englisch |
| Maße | 165 x 231 mm |
| Gewicht | 328 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Mathematik / Informatik ► Informatik ► Theorie / Studium | |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-10 | 1-4919-8545-3 / 1491985453 |
| ISBN-13 | 978-1-4919-8545-8 / 9781491985458 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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