Presumptive Design

Leo Frishberg is Principal of Phase II, a Portland, OR based User Experience (UX) and Product strategy consultancy. As Director of UX at athenahealth, he is responsible for driving leading edge efforts to change the US healthcare system. While Sr. Manager, UX at The Home Depot Quote Center, he established a world-class user experience team driving a multi-billion dollar enterprise. At Intel, as Product Design Manager, he led multiple enterprise UX teams responsible for enabling technologies. Leo began the enterprise phase of his career as Principal UX Architect at Tektronix where he established UX as a strategic component of the Logic Analyzer Product line. Learn more about this leading edge design-research method at the companion website to the book Presumptive Design. Charles Lambdin is a User Experience Researcher and Designer at Intel Corporation. He has a Master’s in experimental psychology and a PhD in human factors. Most of his publications are in the area of research methodology and statistics.

Part 1: Context1. Introducing Presumptive Design2. Design Thinking3. PrD and an Agile Way of Business

Part 2: Principles & Risks4. Design to Fail5. Create, Discover, Analyze6. Make Assumptions Explicit7. Iterate, Iterate, Iterate!8. The Faster We Go, The Sooner We Know9. The Perils of PrD10. Lack of Diversity11. Believing Our Own Stories12. Unclear Objectives13. Losing Our Audience

Part 3: How-To Manual and Recipes14. Master Facilitation15. The Creation Session16. The Engagement Session

Appendix A: The CasesAppendix B: The Art of Box Breaking