Essentials of Entrepreneurship and Small Business Management, Global Edition
Pearson Education Limited (Verlag)
978-1-292-09486-1 (ISBN)
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Contents for Essentials of Entrepreneurship and Small Business Management, 8e
Section I: The Challenge of Entrepreneurship
Chapter 1 The Foundations of Entrepreneurship
Chapter 2 Ethics and Social Responsibility: Doing the Right Thing
Chapter 3 Inside the Entrepreneurial Mind: From Ideas to Reality
Section II: The Entrepreneurial Journey Begins
Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model
Chapter 5 Crafting a Business Plan and Building a Solid Strategic Plan
Chapter 6 Forms of Business Ownership and Buying an Existing Business
Chapter 7 Franchising and the Entrepreneur
Section III: Launching the Business
Chapter 8 Building a Powerful Bootstrap Marketing Plan
Chapter 9 E-commerce and the Entrepreneur
Chapter 10 Pricing and Credit Strategies
Chapter 11 Creating a Successful Financial Plan
Chapter 12 Managing Cash Flow
Section IV: Putting the Business Plan to Work: Sources of Funds
Chapter 13 Sources of Financing: Equity and Debt
Chapter 14 Choosing the Right Location and Layout
Chapter 15 Global Aspects of Entrepreneurship
Chapter 16 Building a New Venture Team and Planning the Next Generation
| Verlagsort | Harlow |
|---|---|
| Sprache | englisch |
| Maße | 216 x 276 mm |
| Gewicht | 1396 g |
| Themenwelt | Schulbuch / Wörterbuch ► Schulbuch / Berufs- und Fachschule |
| Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-292-09486-9 / 1292094869 |
| ISBN-13 | 978-1-292-09486-1 / 9781292094861 |
| Zustand | Neuware |
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