Essentials of Entrepreneurship and Small Business Management , Global Edition
Pearson Education Limited (Verlag)
978-0-273-78712-9 (ISBN)
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This Global Edition has been edited to include enhancements making it more relevant to students outside the United States
The tools to launch a new venture and the knowledge for entrepreneurial success.
With a practical, "hands on" approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success.
I. THE CHALLENGE OF ENTREPRENEURSHIP
1. The Foundations of Entrepreneurship
2. Inside the Entrepreneurial Mind: From Ideas to Reality
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS
3. Designing a Competitive Business Model and Building a Solid Strategic Plan
4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
5. Forms of Business Ownership
6. Franchising and the Entrepreneur
7. Buying an Existing Business
III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS
8. Building a Powerful Guerrilla Marketing Plan
9. E-Commerce and the Entrepreneur
10. Pricing Strategies
11. Creating a Successful Financial Plan
12. Managing Cash Flow
IV. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS
13. Sources of Financing: Equity and Debt
14. Choosing the Right Location and Layout
15. Global Aspects of Entrepreneurship
16. Building a New Venture Team and Planning for the Next Generation
Appendix: Sample Business Plan
Brief Cases
Name Index
Subject Index
| Verlagsort | Harlow |
|---|---|
| Sprache | englisch |
| Maße | 216 x 269 mm |
| Gewicht | 1302 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-273-78712-8 / 0273787128 |
| ISBN-13 | 978-0-273-78712-9 / 9780273787129 |
| Zustand | Neuware |
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