International Business, Global Edition - John D. Daniels, Lee H. Radebaugh, Daniel Sullivan

International Business, Global Edition

Buch | Softcover
896 Seiten
2014 | 15th School edition
Pearson Education Limited (Verlag)
978-1-292-01679-5 (ISBN)
72,65 inkl. MwSt
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For undergraduate and graduate International Business courses
An effective balance between authoritative theory and meaningful practice.


International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.



MyManagementLab for International Business is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.



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Preface
About the Authors

I. Background for International Business
1. Globalization and International Business
An Atlas

II. Comparative Environmental Frameworks
2. The Cultural Environments Facing Business
3. The Political and Legal Environments Facing Business
4. The Economic Environments Facing Businesses

III. Theories and Institutions: Trade and Investment
5. International Trade and Factor-Mobility Theory
6. Governmental Influence on Trade
7. Cross-National Cooperation and Agreements

IV. World Financial Environment
8. Global Foreign-Exchange Markets
9. The Determination of Exchange Rates
10. Global Capital Markets

V. Global Strategy, Structure, and Implementation
11. Globalization and Society
12. The Strategy of International Business
13. Country Evaluation and Selection
14. Export and Import
15. Direct Investment and Collaborative Strategies
16. The Organization of International Business

VI. Managing International Operations
17. Marketing Globally
18. Global Manufacturing and Supply-Chain Management
19. International Accounting and Finance Issues
20. International Human Resource Management

Verlagsort Harlow
Sprache englisch
Maße 214 x 276 mm
Gewicht 1890 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-292-01679-5 / 1292016795
ISBN-13 978-1-292-01679-5 / 9781292016795
Zustand Neuware
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