International Business: Global Edition - John Daniels, Lee Radebaugh, Daniel Sullivan

International Business: Global Edition

Buch | Softcover
888 Seiten
2012 | 14th edition
Pearson Education Limited (Verlag)
978-0-273-76695-7 (ISBN)
74,80 inkl. MwSt
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Were you looking for the book with access to MyManagementLab? This product is the book alone, and does NOT come with access to MyManagementLab. Buy International Business: Global Edition with MyManagementLab access card 14e (ISBN 9780273767053) if you need access to the MyLab as well, and save money on this brilliant resource.



For undergraduate and graduate International Business courses.



An effective balance between authoritative theory and meaningful practice.



International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.



This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.



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This title can be supported by MyManagementLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.



This product is the book alone, and does NOT come with access to MyManagementLab.



You can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyManagementLab: International Business: Global Edition with MyManagementLab access card (ISBN 9780273767053). Alternatively, buy access online at www.mymanagementlab.com.


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Part 1: Background for International Business

Chapter 1: Globalization and International Business

Part 2: Comparative Environmental Frameworks

Chapter 2: The Cultural Environments Facing Business

Chapter 3: The Political and Legal Environments Facing Business

Chapter 4: The Economic Environments Facing Businesses

Chapter 5: Globalization and Society

Part 3: Theories and Institutions: Trade and Investment

Chapter 6: International Trade and Factor-Mobility Theory

Chapter 7: Governmental Influence on Trade

Chapter 8: Cross-National Cooperation and Agreements

Part 4: World Financial Environment

Chapter 9: Global Foreign-Exchange Markets

Chapter 10: The Determination of Exchange Rates

Part 5: Global Strategy, Structure, and Implementation

Chapter 11: The Strategy of International Business

Chapter 12: Country Evaluation and Selection

Chapter 13: Export and Import Strategies

Chapter 14: Direct Investment and Collaborative Strategies

Chapter 15: The Organization of International Business

Part 6: Managing International Operations

Chapter 16: Marketing Globally

Chapter 17: Global Manufacturing and Supply Chain Management

Chapter 18: International Accounting Issues

Chapter 19: The Multinational Finance Function

Chapter 20: Human Resource Management



Verlagsort Harlow
Sprache englisch
Maße 214 x 274 mm
Gewicht 1580 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 0-273-76695-3 / 0273766953
ISBN-13 978-0-273-76695-7 / 9780273766957
Zustand Neuware
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