International Business, Global Edition
Pearson Education Limited (Verlag)
978-1-292-21473-3 (ISBN)
- Titel erscheint in neuer Auflage
- Artikel merken
International business through theory and practice
Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors’ descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they’ve learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes.
PART I. BACKGROUND FOR INTERNATIONAL BUSINESS
1. Globalization and International Business
PART II. COMPARATIVE ENVIRONMENTAL FRAMEWORKS
2. The Cultural Environments Facing Business
3. The Political and Legal Environments Facing Business
4. The Economic Environments Facing Business
5. Globalization and Society
PART III. THEORIES AND INSTITUTIONS: TRADE AND INVESTMENT
6. International Trade and Factor Mobility Theory
7. Governmental Influence on Trade
8. Cross-National Cooperation and Agreements
PART IV. WORLD FINANCIAL ENVIRONMENT
9. Global Foreign-Exchange Markets
10. The Determination of Exchange Rates
11. Global Capital Markets
PART V. GLOBAL STRATEGY, STRUCTURE, AND IMPLEMENTATION
12. The Strategy of International Business
13. Country Evaluation and Selection
14. Export and Import
15. Direct Investment and Collaborative Strategies
16. The Organization of International Business
PART VI. MANAGING INTERNATIONAL OPERATIONS
17. Marketing Globally
18. Global Operations and Supply-Chain Management
19. International Accounting and Finance Issues
20. International Human Resource Management
| Erscheinungsdatum | 10.04.2018 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 215 x 275 mm |
| Gewicht | 1340 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 1-292-21473-2 / 1292214732 |
| ISBN-13 | 978-1-292-21473-3 / 9781292214733 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
