Management
Pearson Education Limited (Verlag)
978-1-292-00424-2 (ISBN)
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This is an accessible and academically rigorous guide to the themes and functions of management. It contains in depth case studies that examine key management issues in a broad range of organisations, from Apple and Virgin to the British Heart Foundation and Management in Practice features full of insights into contemporary management activities. Entrepreneurship, sustainability, governance and internationalization are integrated throughout, giving clear guidance on how students can further their understanding of these key topics.
This edition includes innovative employability content designed to aid development of the business skills most valued by today's employers. Exercises throughout the text encourage critical thinking and the application of real-life experience.
This text is the ideal to accompany a first course in management, either as an undergraduate or a postgraduate.
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Preface to the first edition
Preface to the sixth edition
Guided tour of the book
Guided tour of MyManagementLab
Acknowledgements
Part 1 An Introduction TO managment
1 Managing in organisations
2 Models of management
Part 1 Case: Apple Inc.
Part 1 Employability skills
Part 2 The environment of Mangement
3 Organisation cultures and contexts
4 Managing internationally
5 Corporate responsibility
Part 2 case: BP
Part 2 Employability skills
Part 3 Planning
6 Planning
7 Decision making
8 Managing strategy
9 Managing marketing
Part 3 case: The Virgin Group
Part 3 Employability skills
Part 4 Organising
10 Organisation structure
11 Human resource management
12 Information systems and e-business
13 Creativity, innovation and change
Part 4 case: The Royal Bank of Scotland
Part 4 Employability skills
Part 5 Leading
14 Influencing
15 Motivating
16 Communicating
17 Teams
Part 5 case: British Heart Foundation
Part 5 Employability skills
Part 6 Controlling
18 Managing operations and quality
19 Performance measurement and control
20 Finance and budgetary control
Part 6 case: Tesco
Part 6 Employability skills
Glossary
References
Index
Erscheint lt. Verlag | 18.12.2013 |
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Verlagsort | Harlow |
Sprache | englisch |
Maße | 194 x 265 mm |
Gewicht | 1328 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
ISBN-10 | 1-292-00424-X / 129200424X |
ISBN-13 | 978-1-292-00424-2 / 9781292004242 |
Zustand | Neuware |
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