Strategic Internal Communication
Kogan Page Ltd (Verlag)
978-0-7494-7011-1 (ISBN)
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Effective internal communications is a much neglected area in the world of business. While most organizations recognize that the external communication between customers and shareholders is crucial to the success of a business, very few consider the implications of their internal communication or develop a clear strategy for it. So while management decisions may be perfectly rational, badly executed communication can leave staff across the organization confused, worried or disinterested.
Strategic Internal Communication offers a complete approach to building engagement, performance and cultural integration in any organization. It looks at the relation between the traditional silos of internal communication, HR and employee engagement and demonstrates, using the new Dialogue Box approach, how to use communication more effectively and strategically to break down these barriers.
Dr David Cowan is a visiting scholar in the Communications Department, Boston College, USA. He has worked with a variety of clients, including SABIC, Honeywell Aerospace, SAP, Saudi Aramco, Hewlett-Packard, and has taught the Dialogue Box to over six hundred participants in America, Britain, China, Netherlands, India, Saudi Arabia, Singapore, and South Korea. He is former Global Head of Internal Communications at ArcelorMittal and has also worked at the World Bank and as a finance and technology journalist. He holds degrees from the University of Oxford and the University of St Andrews, where he earned his PhD.
Chapter - 00: Introduction;
Chapter - 01: The new organizational triangle: Internal communications, employee engagement and HR;
Chapter - 02: Culture shock: Corporate culture does not exist;
Chapter - 03: Zone 1: Intelligence – how organizations and people think;
Chapter - 04: Zone 2: Emotion – how organizations and people feel;
Chapter - 05: Zone 3: Interpretation – how organizations and people understand;
Chapter - 06: Zone 4: Narrative – how organizations and people agree (or disagree!);
Chapter - 07: The end zone: Ensuring effective dialogue – how organizations and people talk;
Chapter - 08: Using the dialogue box
| Verlagsort | London |
|---|---|
| Sprache | englisch |
| Maße | 156 x 235 mm |
| Gewicht | 301 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-7494-7011-9 / 0749470119 |
| ISBN-13 | 978-0-7494-7011-1 / 9780749470111 |
| Zustand | Neuware |
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