Brilliant Business Writing

How to inspire, engage and persuade through words

Neil Taylor (Autor)

Buch | Softcover

248 Seiten

2011 | 2nd edition
Prentice-Hall (Verlag)
978-0-273-74458-0 (ISBN)

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Full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant.

Brilliant outcomes

Produce business writing people actually want to read

Persuade and inspire people, sell more, or get that job

Get a distinctive, powerful and engaging writing voice

About the author

Publisher's acknowledgements

Author's acknowledgements

Part 1 The beginning

   1   Introduction

   2   Clunk, click, every trip

Part 2 Structure

   3   The order of events

   4   I've been waiting for a sign

   5   Keeping it together

   6   Death by PowerPoint: an antidote

Part 3 Style

   7   Doing what comes naturally

   8   Word perfect

   9   One thing leads to another

   10 What not to write

   11 Mythbusting

   12 Sound advice

Part 4 Magic

   13 A spoonful of sugar

   14 Painting pictures

   15 More sound advice

   16 Screenwriting

   17 And finally ...

Part 5 The end

   18 It ain't over till it's over

   19 The end is nigh

Erscheint lt. Verlag	25.1.2011
Reihe/Serie	Brilliant Business
Verlagsort	Harlow
Sprache	englisch
Maße	135 x 216 mm
Gewicht	374 g
Themenwelt	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Literaturwissenschaft
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	0-273-74458-5 / 0273744585
ISBN-13	978-0-273-74458-0 / 9780273744580
Zustand	Neuware