Exploring Strategy text only plus MyStrategyLab and The Strategy Experience simulation

Gerry Johnson, Richard Whittington, Kevan Scholes (Autoren)

Media-Kombination

562 Seiten

2010 | 9th edition
FT Press
978-0-273-73700-1 (ISBN)

Titel erscheint in neuer Auflage

Artikel merken

Zu diesem Artikel existiert eine Nachauflage

Exploring Strategy (Text Only), plus MyStrategyLab with Pearson eText

Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regnér

2014

Sonstige Produkte | Media-Kombination

102, ¹⁰ €

zur Neuauflage

Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldn't be without.

1 Introducing Strategy

Part I - THE STRATEGIC POSITION

Introduction to Part I

2 The environment

3 Strategic Capabilities

4 Strategic Purpose

5 Culture and Strategy

Commentary on Part I The Strategic Position

Part II - STRATEGIC CHOICES

Introduction to Part II

6 Business Strategy

7 Corporate strategy and diversification

8 International strategy

9 Innovation and entrepreneurship

10 Mergers, acquisitions and alliances

Commentary on Part II Strategic Choices

Part III - STRATEGY IN ACTION

Introduction to Part III

11 Evaluation strategies

12 Strategy development processes

13 Organising for success

14 Leadership and strategic change

15 The practice of strategy

Commentary on Part III Strategy in Action

Erscheint lt. Verlag	15.12.2010
Sprache	englisch
Maße	195 x 265 mm
Gewicht	1250 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-273-73700-7 / 0273737007
ISBN-13	978-0-273-73700-1 / 9780273737001
Zustand	Neuware