Exploring Corporate Strategy with MyStrategyLab - Gerry Johnson, Kevan Scholes, Richard Whittington

Exploring Corporate Strategy with MyStrategyLab

Media-Kombination
2009 | 8th edition
Prentice Hall
978-0-273-73155-9 (ISBN)
119,35 inkl. MwSt
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Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

Erscheint lt. Verlag 18.12.2009
Sprache englisch
Maße 194 x 261 mm
Gewicht 1202 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 0-273-73155-6 / 0273731556
ISBN-13 978-0-273-73155-9 / 9780273731559
Zustand Neuware
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