Exploring Strategy (Text Only), plus MyStrategyLab with Pearson eText

Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regnér (Autoren)

Media-Kombination

592 Seiten

2014 | 10th edition
Pearson Education Limited
978-1-292-00701-4 (ISBN)

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With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow.

Chapter 1 Introducing strategy

Part I THE STRATEGIC POSITION

Chapter 2 The environment

Chapter 3 Strategic capabilities

Chapter 4 Strategic purpose

Chapter 5 Culture and strategy

Part II STRATEGIC CHOICES

Chapter 6 Business strategy

Chapter 7 Corporate strategy and diversification

Chapter 8 International strategy

Chapter 9 Innovation and entrepreneurship

Chapter 10 Mergers, acquisitions and alliances

Part III STRATEGY IN ACTION

Chapter 11 Evaluating strategies

Chapter 12 Strategy development processes

Chapter 13 Organising for success

Chapter 14 Leading strategic change

Chapter 15 The practice of strategy

Erscheint lt. Verlag	10.1.2014
Zusatzinfo	Illustrations
Verlagsort	Harlow
Sprache	englisch
Maße	265 x 195 mm
Gewicht	1270 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-292-00701-X / 129200701X
ISBN-13	978-1-292-00701-4 / 9781292007014
Zustand	Neuware