Digital Transformation Now! (eBook)

Daniel R. A. Schallmo is an economist, management consultant, lecturer, and author. He is a professor at the Ulm University of Applied Sciences (Germany) and is Director of the private institute for Business Model Innovation. His research focuses on the digital transformation of business models and the development, and application of methods to innovate business models, mainly in business-to-business markets.Christopher A. Williams is a learning scientist, consultant, author, and former professional basketball player. He is currently completing his Ph.D. in the field of learning sciences at Ulm University of Applied Sciences (Germany). He holds a B.A. in Communication, a MBA in General Management and a M.A. in Learning, Technology and Education from the University of Nottingham. His research focuses on learning and instruction, human resources management, and corporate communication.

Preface 7
Acknowledgement 8
Contents 9
Information About the Authors 11
Chapter 1: Introduction 13
References 14
Chapter 2: History of Digital Transformation 15
2.1 What Is Digital? 15
2.2 Brief Historical Look at Digital Transformation 16
2.3 Digitization vs Digitalization 16
2.4 What Is Digitization? 17
2.5 What Is Digitalization? 18
2.6 Business Process Reengineering vs. Digital Transformation 18
2.7 What Does the Future Hold for Digital Transformation? 19
References 19
Chapter 3: Digital Transformation of Business Models 21
3.1 Digital Transformation 21
3.2 Business Model 23
3.3 Digital Transformation of Business Models 24
References 25
Chapter 4: Selected Examples Demonstrating the Digital Transformation of Business Models 26
4.1 Hagleitner senseManagement 29
4.2 ThyssenKrupp Elevator MAX 33
4.3 Dynasens in Outpatient Care 37
4.4 Wurzer Umwelt Limited 41
References 45
Chapter 5: Existing Approaches 46
5.1 Esser´s Approach 46
5.2 PricewaterhouseCoopers´ Approach 47
5.3 Bouée and Schaible´s Approach 49
References 49
Chapter 6: Roadmap for the Digital Transformation of Business Models 51
6.1 Overview of Roadmap for Digital Transformation of Business Models 51
6.2 Digital Reality: Current Status Evaluation 55
6.2.1 Objectives and Questions 55
6.2.2 Activities and Tools 55
6.3 Digital Ambition: Setting Objectives 61
6.3.1 Objectives and Questions 61
6.3.2 Activities and Tools 62
6.4 Digital Potential: Establishing Options 63
6.4.1 Objectives and Questions 63
6.4.2 Activities and Tools 63
6.5 Digital Fit: Suitability Evaluation 66
6.5.1 Objectives and Questions 66
6.5.2 Activities and Tools 67
6.6 Digital Implementation: Enabling the Realization 71
6.6.1 Objectives and Questions 71
6.6.2 Activities and Tools 72
6.7 Intelligent Business Model as an Ideal Condition 75
6.8 Procedure Model Summary 76
References 77
Chapter 7: Summary 79