Sexual Sports Rhetoric: Global and Universal Contexts

The Editor: Linda K. Fuller (Ph.D., University of Massachusetts), Professor of Communications at Worcester State College and a Senior Fellow at Northeastern University, is the author/(co)editor of more than 20 books and over 250 professional publications and conference reports, including Sport, Rhetoric, and Gender: Historical Perspectives and Media Representations (2006), Sportscasting: Principles and Practices (2008), and Sexual Sports Rhetoric: Historical and Media Contexts of Violence (Peter Lang, 2009). Fuller was awarded Fulbrights to teach in Singapore and do HIV/AIDS research in Senegal. Her website is: www.LKFullerSport.com.

Contents: Linda K. Fuller: Introduction – Michael Cantelon: Sex-a-Side: Volleyball Uniforms and the Reproduction of Female Objectivity – Linda K. Fuller: Victims in Search of Victories: Women Athletes around the World – Todd Joseph Miles Holden: Hail Japan’s Conquering Heroes: Sports Reports and the Rhetorics of National Efficacy – Caroline Joan (Kay) Picart: Beyond Dancing with the Stars: Sexual Sports Rhetoric in Competitive Ballroom Dance – David Rowe: Attention La Femme! Intimate Relationships and Male Sports Performance – Stefan Mertens: Fans from Mediterranean Cultures and the Rhetoric of «Othering» – Kelly Nelson: Watching Women: How Spectators Talk about Female Athletes – Anders Svensson: Online Conversation Threads on Ice Hockey: A Comparison of Swedish Male and Female Participants – Daniel L. Wann/Paula J. Waddill: The Influence of Anatomical Sex and Gender Role Orientation in the Language of Sport Fans – Tara M. Kachgal: «Look Good. Kick Ass»: An Analysis of Nike’s Online Marketing to U. S. Women – Lisa M. Weidman: Homophobia, Heterosexism, and Ambivalence in the Premier Issue of Sports Illustrated Women/Sport – Monique Trancart: Female and Male Sailors Competing in the French Press – John Vincent: Sporting Lolitas, Amazons, and Freaks: British Newspaper Portrayal of Female Tennis Players at Wimbledon – Leanne White: Gender, Race, and Nation at the Sydney 2000 Olympic Games: Mediated Images of Ian Thorpe and Cathy Freeman – Martha Wörsching: Gender and Sport in the German Quality Press: The Global and the Domestic in Editorial and Advertising – Dayna B. Daniels: Gender Slurs: Motivation through Misogyny in Sports Films – Demetrius W. Pearson: Absence of Power: Sheroes in Sport Films Post-Title lX – Wanda Ellen Wakefield: NASCAR: Sex, Death, and the Movies – Timothy Dewhirst: Gender, Extreme Sports, and Smoking: A Case Study of Export ‘A’ Cigarette Brand Marketing – Elenie Opffer: The Rhetoric of Rocky Mountain Women: Talking, Trekking, and Transforming a Male Preserve – Jolie Alexandra Sheffer: Standing on Top of the World: Masculinity and Imperialism on Everest.