Sexual Sports Rhetoric: Global and Universal Contexts

The Editor: Linda K. Fuller (Ph.D., University of Massachusetts), Professor of Communications at Worcester State College and a Senior Fellow at Northeastern University, is the author/(co)editor of more than 20 books and over 250 professional publications and conference reports, including Sport, Rhetoric, and Gender: Historical Perspectives and Media Representations (2006), Sportscasting: Principles and Practices (2008), and Sexual Sports Rhetoric: Historical and Media Contexts of Violence (Peter Lang, 2009). Fuller was awarded Fulbrights to teach in Singapore and do HIV/AIDS research in Senegal. Her website is: www.LKFullerSport.com.

Contents: Linda K. Fuller: Introduction – Michael Cantelon: Sex-a-Side: Volleyball Uniforms and the Reproduction of Female Objectivity – Linda K. Fuller: Victims in Search of Victories: Women Athletes around the World – Todd Joseph Miles Holden: Hail Japan’s Conquering Heroes: Sports Reports and the Rhetorics of National Efficacy – Caroline Joan (Kay) Picart: Beyond Dancing with the Stars: Sexual Sports Rhetoric in Competitive Ballroom Dance – David Rowe: Attention La Femme! Intimate Relationships and Male Sports Performance – Stefan Mertens: Fans from Mediterranean Cultures and the Rhetoric of «Othering» – Kelly Nelson: Watching Women: How Spectators Talk about Female Athletes – Anders Svensson: Online Conversation Threads on Ice Hockey: A Comparison of Swedish Male and Female Participants – Daniel L. Wann/Paula J. Waddill: The Influence of Anatomical Sex and Gender Role Orientation in the Language of Sport Fans – Tara M. Kachgal: «Look Good. Kick Ass»: An Analysis of Nike’s Online Marketing to U. S. Women – Lisa M. Weidman: Homophobia, Heterosexism, and Ambivalence in the Premier Issue of Sports Illustrated Women/Sport – Monique Trancart: Female and Male Sailors Competing in the French Press – John Vincent: Sporting Lolitas, Amazons, and Freaks: British Newspaper Portrayal of Female Tennis Players at Wimbledon – Leanne White: Gender, Race, and Nation at the Sydney 2000 Olympic Games: Mediated Images of Ian Thorpe and Cathy Freeman – Martha Wörsching: Gender and Sport in the German Quality Press: The Global and the Domestic in Editorial and Advertising – Dayna B. Daniels: Gender Slurs: Motivation through Misogyny in Sports Films – Demetrius W. Pearson: Absence of Power: Sheroes in Sport Films Post-Title lX – Wanda Ellen Wakefield: NASCAR: Sex, Death, and the Movies – Timothy Dewhirst: Gender, Extreme Sports, and Smoking: A Case Study of Export ‘A’ Cigarette Brand Marketing – Elenie Opffer: The Rhetoric of Rocky Mountain Women: Talking, Trekking, and Transforming a Male Preserve – Jolie Alexandra Sheffer: Standing on Top of the World: Masculinity and Imperialism on Everest.

«Ballroom dancing, mountain climbing and female immigrant sports fans are among the refreshing topics examined in this new volume on sex and sports. Though sex and gender have been rigorously examined by sport scholars for more than two decades, the chapters in this edited work explore the results of new national and global configurations as they intersect with the sports world. Most importantly, this anthology reminds us that gender and language have played, and continue to play, a powerful role in the construction of experiences and meanings associated with sport consumption. Both students and scholars of sport will find the diverse and sophisticated offerings of this volume indispensable in furthering the dialogue.» (Susan G. Zieff, San Francisco State University)