Marketing Hospitality

Covering the basics of theory and practice, this text targets first courses in hospitality marketing. The discussion of strategy, marketing planning and marketing organization comes in the early chapters. There are enhancements at the conceptual level as well.

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Covering the basics of theory and practice, this text targets first courses in hospitality marketing. This revised edition adopts a more conventional organization than the first edition. The discussion of strategy, marketing planning and marketing organization comes in the early chapters. There are enhancements at the conceptual level as well. The presentation of "place" (present text) will be treated as an aspect of product rather than place.