The Business Plan Workbook

Colin Barrow was formerly Head of the Enterprise Group at Cranfield School of Management, where he taught entrepreneurship on the MBA programme. He is a visiting professor at business schools in the US, Asia, France, Ireland and Austria, and the author of Financial Management for the Small Business, also published by Kogan Page. Paul Barrow is an author, a Visiting Professor at Cranfield, and also a consultant advising SMEs on growth strategies. Robert Brown directed the Graduate Enterprise Programme at Cranfield where he led a course on entrepreneurship.

Chapter - Intro:: Why prepare a business plan?
Chapter - Intro:: What backers to look for
Section - 1: History and position to date
Chapter - 1.1: Business purpose and aims
Chapter - 1.2: A description of your business
Chapter - 1.3: A description of your products and/or services
Section - 2: Market research
Chapter - 2.1: Customers
Chapter - 2.2: Competitors
Chapter - 2.3: A plan for market research
Section - 3: Competitive business strategy
Chapter - 3.1: Pricing
Chapter - 3.2: Advertising and promotion
Chapter - 3.3: Place and distribution
Section - 4: Operations
Chapter - 4.1: The selling methods plan
Chapter - 4.2: Making, outsourcing and supplies
Chapter - 4.3: People and related administrative procedures
Chapter - 4.4: Legal and regulatory factors affecting operations
Chapter - 4.5: Building a website
Chapter - 4.6: Communication systems
Section - 5: Forecasting results
Chapter - 5.1: The sales forecast
Chapter - 5.2: Pro-forma cash-flow statement
Chapter - 5.3: Pro forma profit and loss statement
Chapter - 5.4: Pro forma balance sheet
Chapter - 5.5: Break-even analysis
Chapter - 5.6: Financing requirements
Section - 6: Business controls
Chapter - 6.1: Financial controls
Chapter - 6.2: Sales and marketing controls
Chapter - 6.3: Other business controls
Section - 7: Writing up and presenting your business plan
Chapter - 7.1: Writing up and presenting your business plan