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A Risk-Benefit Perspective on Early Customer Integration

Christoph Kausch (Autor)

Buch | Softcover

XVI, 244 Seiten

2007 | 2007
Physica (Verlag)
978-3-7908-1961-8 (ISBN)

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Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.

Literature review of key issues.- Development of an analysis model for a risk-benefit balance.- Case studies on early customer integration.- Characteristics of successful early customer integration.- Managerial recommendations for advisable envisaged customer integration.- Conclusion.

Erscheint lt. Verlag	20.8.2007
Reihe/Serie	Contributions to Management Science
Zusatzinfo	XVI, 244 p.
Verlagsort	Heidelberg
Sprache	englisch
Maße	155 x 235 mm
Gewicht	409 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Volkswirtschaftslehre
Schlagworte	Customer Integration • Early Innovation Phase • Hardcover, Softcover / Wirtschaft/Betriebswirtschaft • HC/Wirtschaft/Betriebswirtschaft • Innovation • Innovation Tasks • Risk-Benefit Balance • Risk-Reducing Measures
ISBN-10	3-7908-1961-1 / 3790819611
ISBN-13	978-3-7908-1961-8 / 9783790819618
Zustand	Neuware