Web Commerce Technology Handbook

This guide shows corporate network administrators how to plan, implement, and maintain an Internet commerce centre, bringing together in one volume the information needed in order to design, build and ensure effective performance of the systems supporting the commercial application.

---

While books on marketing and advertising on the Internet abound, practical technical guidance is scarce. This is the first book to provide businesses and entrepreneurs with hands-on, technical advice on building a successful Internet commerce center. Covering all of the vital enabling technology in depth, Internet Commerce explores the four revenue models currently in use: Direct sales and marketing of goods and services; sales of advertising space; charging fees for the content accessible through Web sites; and charging fees for online transactions, searches, or links. The book also discusses technical limitations of electronic commerce over today's Internet, and describes successful applications.