Public Relations for Public Health and Social Good

Brooke W. McKeever is Professor and Chair of the Department of Advertising & Public Relations in the College of Communication & Information Sciences at the University of Alabama, USA.

Part 1: Introduction and Foundations 1. A Public Relations Approach to Public Health and Social Change 2. Public Relations and Understanding Culture as a Social Determinant of Health 3. Ethical Relationships and Responsibilities Contribute to Social Good 4. “Racism is a U.S. public health crisis”: How Public Relations and Intersectionality Interact to Form This Reality of Public Health Today Part 2: Concepts and Competencies 5. Exploring the Intersections of Stewardship in Public Relations and Public Health 6. Advocacy, Activism, and Gun Violence Communication 7. Crisis Communication for Social Good 8. Health Justice for the Past, Present, and Future: Exploring the Linkage between Social Movements and Public Relations Part 3: Places and Spaces 9. Nonprofit Organizations: A Force for Good 10. High Stakes, Low Trust: Government Public Relations 11. Proving It with Action: Embracing a Responsibility to Advocate for Social Change Part 4: Examples from Abroad 12. Managing Digital Strategic Communication during the COVID-19 Pandemic: Insights from Italian Ministries and Governmental Institutions 13. A Decade of Communicating about Mental Health after Crises in Christchurch, New Zealand