Brand You

David Royston-Lee is a business psychologist, with a management consulting and marketing communication background. He works with leaders to enhance their work through greater understanding of their talents and motivations.  His early career was in recruitment becoming Secretary General of the Institute of Employment Consultants where he devised the first examinations in Recruitment Practice and Interviewing. He moved on to KPMG, as a Management Consultant working on the management of change particularly in mergers and acquisitions, progressing to head up the first practice specialising in Career Management Services where he searched the world for the best ways to enable clients to understand themselves -most of the exercises in this book grew from this research.  David then moved to Ogilvy and Mather (the advertising agency) as their first Human Resources Director and finally to the Communication Advertising & Marketing Foundation as Chief Executive before setting up his own business where he continues to work with senior executives around the world to enhance their leadership performance through understanding themselves.  He is also Chairman of Future Resume Ltd – which provides a new approach to aid the recruitment process. David is a Chartered Psychologist, Freeman of The City of London, and a Member of the Chartered Institute of Personnel & Development and the Association of Rational Emotive Behaviour Therapy. He was also a Founder Member of the Association of Business Psychologists.   Sylvana Storey, CEO of Global Organizational Integrators, is a recognised business psychologist with 25+ years experience as a Managing Consultant in: Organisational Development and Culture Change; Global Leadership Capabilty; and Diversity, Equity and Inclusion. She is credited for her skill at designing and leading multiple cultural and behavioural transformation strategies and interventions as well as being a trusted adviser and executive coach to ‘C' level for a variety of companies across the globe. Sylvana completed her doctorate in DEI and global leadership and subsequently authored The Impact of Diversity on Global Leadership Performance: LEAD published by Palgrave Macmillan. Her second book, The Aperture for Modern CEOs: Aligning Purpose and Focus examines CEOs action, behaviour and mindset was published in June 2022 by Business Expert Press. She is a contributory author of Business Psychology in Practice, Business Psychology in Action. She is a regular contributor to the Huffington Post and sits on the Institute of Advanced Studies Development Board, Durham University.

1. Why develop your Brand?
2. How do Brands Work?


Section 1 – Creating your Personal Brand
3. Your Personal Brand
4. Discovering your personal Brand
5. Your Purpose
6. Understanding your mission
7. Your Values
8. Your Talents
9. Using Archetypes to develop your Brand


Section 2 – Presenting your Brand
10. Explaining what you do
11. Storytelling
12. Presence
13. Building your Brand Offline
14. Building your Brand Online
15. Aligning your CV and Covering Letter with your brand
16. Staying Focused