Strategic Management of Health Care Organizations

Linda E. Swayne is Professor and Chair, Department of Marketing in the Belk College of Business Administration and Co-Director of the Physicians' Management Institute at the University of North Carolina at Charlotte. She was Executive Director of the Carolinas' Task Force on Health Care Policy, 1991-1993. W. Jack Duncan is Professor and University Scholar in Management in the Graduate School of Management, and Professor of Health Care Organization and Policy and a Senior Scholar in the Lister Hill Center for Health Policy in the School of Public Health at the University of Alabama at Birmingham. Peter M. Ginter is Professor of Management in the Graduate School of Management and Professor of Health Care Organization, and Policy and a Senior Scholar in the Lister Hill Center for Health Policy in the School of Public Health at the University of Alabama at Birmingham.

Preface.Part 1 Strategic Management.Chapter 1 The Nature of Strategic Management.Chapter 2 Understanding and Analyzing the General Environment and the Health Care Environment.Chapter 3 Service Area Competitor Analysis.Chapter 4 Internal Environmental Analysis and Competitive Advantage.Chapter 5 Directional Strategies.Chapter 6 Developing Strategic Alternatives.Chapter 7 Evaluation of Alternatives and Strategic Choice.Chapter 8 Value Adding Service Delivery Strategies.Chapter 9 Value Adding Support Strategies.Chapter 10 Communicating the Strategy and Developing Action Plans.Part 2 Appendices.Appendix A Analyzing Strategic Health Care Cases.Appendix B Oral Presentations for Health Care Professionals.Part 3 Cases in the Health Care Sector.Case 1 The U.S. Health Care System.Case 2 Methodist Healthcare: Managing for the Future.Case 3 Community Blood Center of the Carolinas.Case 4 ASPIRE2 in Arkansas.Case 5 MMG: Can This Relationship be Saved? The Midwestern Medical Group Integration Journey.Case 6 Vietnam International Hospital: What Now?.Case 7 Indian Health Service: Creating a Climate for Change.Case 8 Dr. Louis Mickael: The Physician as Strategic Manager.Case 9 The New Office of Women's Health: Building Consensus to Establish a Strong Foundation.Case 10 The Rosemont Behavioral Health Center.Case 11 Riverview Regional Medical Center: An HMA Facility.Case 12 AIDSCAP Nepal.Case 13 Emanuel Medical Center: Crisis in the Health Care Industry.Case 14 Cooper Green Hospital and the Community Care Plan.Case 15 U.S. HealthSolutions.Case 16 C. W. Williams Health Center: A Community Asset.Case 17 RMC's Institutional Ethics Committee: Work To Do.Case 18 The Premier Health Care Alliance Emerges.Case 19 The Case for Open Heart Surgery at Cabarrus Memorial Hospital.Case 20 Sunshine County Health Department: Strategy Implementation.Index