Strategic Management of Health Care Organizations

Peter M. Ginter is Professor of Management in the Graduate School of Management and Professor of Health Care Organization and Policy and a Senior Scholar in the Lister Hill Centre for Health Policy in the School of Public Health at the University of Alabama at Birmingham. Linda E. Swayne is Professor of Marketing in the Belk College of Business Administration and Co-Director of the Physicians' Management Institute at the University of North Carolina at Charlotte. She was the Executive Director of the Carolinas' Task Force on Health Care Policy, 1991-1993. W. Jack Duncan is Professor and University Scholar in Management in the Graduate School of Management and Professor of Health Care Organization and Policy and a Senior Scholar in the Lister Hill Centre for Health Policy in the School of Public Health at the University of Alabama at Birmingham.

Preface. Part I: Initiating the Strategic Management Process: 1: The Nature of Strategic Management. 2: Understanding and Analyzing the External Environment. 3: Service Area Competitor Analysis. 4: Internal Environmental Analysis and Competitive Advantage. 5: Directional Strategies. Part II: Strategy Formulation: 6: Developing Strategic Alternatives. 7: Evaluation of Alternatives and Strategic Choice. Part III: Strategic Implementation: 8: Implementing Strategy through Value Adding Service Delivery Strategies. 9: Implementing Strategy through Value Adding Support Strategies. 10: Implementing Strategy through though Unit Action Plans. Part IV: Controlling and Creating the Strategy: 11: Control of the Strategy. 12: Inventing the Future through Strategic Thinking: An ExamplePart V: Appendices: Appendix A: Analyzing Strategic Health Care Cases. Appendix B: Oral Presentations for Health Care Professionals. Part VI: Cases in the Health Care Sector: Case 1: The US Health Care System: Stuart A. Capper. Case 2: AIDSCAP Nepal: Ven Sriram and Franklyn Manu. Case 3: The Indiana State Department of Health: Managing Strategically: Peter M. Ginter, Linda E. Swayne, and W. Jack Duncan. Case 4: Cooper Green Hospital and the Community Care Plan: Alice Adams, Peter M. Ginter, and Linda E. Swayne. Case 5: The University of Texas Health Center at Tyler: Mark J. Kroll and Godwin Osuagwu. Case 6: Calumet Community Hospital: V. Aline Arnold. Case 7: The Indian Health Service: Creating a Climate for Change: Robert Tosatto, Terrie Reeves, W. Jack Duncan, and Peter M. Ginter. Case 8: Midwest: A Managed Health Care System Incorporates a Medical Practice: J. Stuart Bunderson, Shawn M. Lofstrom, and Andrew H. Van de Ven. Case 9: Helicopter Emergency Medical Services at the Medical College of Georgia Hospital and Clinics: Harry R. Kuniansky and Phil Rutsohn. Case 10: The Rosemont Behavioral Health Center: Phil Rutsohn and Bob Forget. Case 11: HMA and Its Riverview Regional Medical Center Facility: Beth Woodard, Donna J. Slovensky, and Woodrow D. Richardson. Case 12: Dr. Louis Mickael: The Physician as Strategic Manager: C. Louise Sellaro. Case 13: Life Images: 3-D Ultrasound: Martin B. Gerowitz. Case 14: The Veterans Administration Medical Care System: Sharon Topping and Peter M. Ginter. Case 15: Wills Eye Hospital: A Specialty Hospital Survivor: Elizabeth Davis, Steven J. Porth, and Linda E. Swayne. Case 16: C. W. Williams Health Center: A Community Asset: Linda E. Swayne and Peter M. Ginter. Case 17: The Visiting Nurses Association of the Greater Ledgerton Area: Working through the Tightening Web of Health Care Regulation: C. Louise Sellaro and Karen Lazarus. Case 18: The Premier Health Care Alliance Emerges: Linda E. Swayne and Peter M. Ginter. Case 19: MMG: The Integration Journey: Shawn M. Lofstrom, Rhonda Engleman, Russel Rogers, Frank Schultz, and Andrew H. Van de Ven. Case 20: Sisters of Charity of the Incarnate Word Health Care System: Health Care Mission Plan: Martin B. Gerowitz. Case 21: Building for the Future of Public Health in Alabama: Rueben E. Davidson, III, Stuart A. Capper, and Mahmud Hassan. Case 22: US Health Solutions: Linda E. Swayne. Index.