History of Public Relations in China (eBook)

This book is the first on the history of Chinese public relations, and has been selected as one of the '40 representative books for 40 years of public relations in China' by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectory and evolution of public relations in China from the very start - when the 'reform and opening' policy was adopted in 1978 - to the present.

The book will help both established and new scholars and practitioners in the field to understand the changing nature of public relations in China. It offers a unique perspective by placing the discussion of the development of public relations in the general context of the changes and development of China as a whole, and in relation to the changing status of public relations around the world. Accordingly, readers will not only gain a more in-depth understanding of the history of the field, but also of the political, economic, societal, cultural and scientific development of China in modern times.

Professor Ke Xue is the Director of the Department of Journalism and Communication, Vice Dean of the USC-SJTU Institute of Cultural and Creative Industry, and Director of the Center for Internet Communications and Development at Shanghai Jiao Tong University. Her focus areas include Internet communications and public relations. She serves on the academic committee of the China Public Relations Association. She has published more than 30 books and over 50 papers in SSCI, CSSCI and EI journals, and has received seven national and state-level grants in the past five years.

Professor Mingyang Yu is the Director of the Center for Brand Strategy Studies at Shanghai Jiao Tong University and the Vice Chair and Director of the Academics Committee of the China Public Relations Association. His focus areas include branding strategy, brand management and public relations. He has published over 100 papers and books.

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This book is the first on the history of Chinese public relations, and has been selected as one of the "e;40 representative books for 40 years of public relations in China"e; by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectory and evolution of public relations in China from the very start - when the "e;reform and opening"e; policy was adopted in 1978 - to the present.The book will help both established and new scholars and practitioners in the field to understand the changing nature of public relations in China. It offers a unique perspective by placing the discussion of the development of public relations in the general context of the changes and development of China as a whole, and in relation to the changing status of public relations around the world. Accordingly, readers will not only gain a more in-depth understandingof the history of the field, but also of the political, economic, societal, cultural and scientific development of China in modern times.