Strategic Management - Jeffrey H. Dyer, Paul C. Godfrey, Robert J. Jensen, David J. Bryce

Strategic Management

Concepts and Cases
Loseblattwerk
512 Seiten
2021 | 4th Revised edition
John Wiley & Sons Inc (Verlag)
978-1-119-76354-3 (ISBN)
149,95 inkl. MwSt
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Students enjoy the concise and approachable style of Strategic Management: Concepts and Cases, 4e. Written in an accessible Harvard Business Review style with lots of practical examples and strategy tools, this course engages students with an easy-to-understand learning experience to strategic management concepts that will help students succeed in today's workplace. The newest edition of Strategic Management sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, outstanding author-produced cases, and much more.

Chapter 1: What is Business Strategy 

Chapter 2: Analysis of the External Environment: Opportunities and Threats 

Chapter 3: Internal Analysis: Strengths, Weaknesses and Competitive Advantage  

Chapter 4: Cost Advantage 

Chapter 5: Differentiation Advantage  

Chapter 6: Corporate Strategy 

Chapter 7: Vertical Integration and Outsourcing 

Chapter 8: Strategic Alliances 

Chapter 9: International Strategy 

Chapter 10: Innovative Strategies That Change the Nature of Competition 

Chapter 11: Competitive Strategy

Chapter 12: Implementing Strategy 

Chapter 13: Corporate Governance and Ethics 

Chapter 14: Strategy and Society

 

Print Cases:

Case 1. Walmart Stores: Gaining and Sustaining A Competitive Advantage

Case 2. Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry

Case 3A. ESPN in 2015: Continued Dominance in Sports Television

Case 3B. ESPN in 2021

Case 4. Southwest Airlines: Flying High with Low Costs

Case 5. Harley-Davidson: Growth Challenges Ahead

Case 6. Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values

Case 7. Nike: Sourcing and Strategy in Athletic Footwear

Case 8. AT&T and Apple: A Strategic Alliance

Case 9. Zoom Verses Teams

Case 10A. Tesla Motors: Disrupting the Auto Industry?

Case 10B. Tesla Panasonic Alliance

Case 11A. Smartphone Wars in 2013

Case 11B. Smartphone Wars in 2021

Case 12. Lincoln Electric: Aligning for Global Growth

Case 13. Icarus Revisited: The rise and fall of Valeant Pharmaceuticals

Case 14. Safe Water Network: Mastering the Model at Dzemeni

Case 15. Facebook and the US Elections

Case 16. Uber Technologies Inc.

Erscheinungsdatum
Verlagsort New York
Sprache englisch
Maße 213 x 274 mm
Gewicht 998 g
Themenwelt Wirtschaft Betriebswirtschaft / Management
ISBN-10 1-119-76354-1 / 1119763541
ISBN-13 978-1-119-76354-3 / 9781119763543
Zustand Neuware
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