Strategic Management

Chapter 1: What is Business Strategy 

Chapter 2: Analysis of the External Environment: Opportunities and Threats 

Chapter 3: Internal Analysis: Strengths, Weaknesses and Competitive Advantage  

Chapter 4: Cost Advantage 

Chapter 5: Differentiation Advantage  

Chapter 6: Corporate Strategy 

Chapter 7: Vertical Integration and Outsourcing 

Chapter 8: Strategic Alliances 

Chapter 9: International Strategy 

Chapter 10: Innovative Strategies That Change the Nature of Competition 

Chapter 11: Competitive Strategy

Chapter 12: Implementing Strategy 

Chapter 13: Corporate Governance and Ethics 

Chapter 14: Strategy and Society

Case 01 Walmart Stores: Gaining and Sustaining A Competitive Advantage

Case 02 Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry 

Case 03A ESPN in 2015: Continued Dominance in Sports Television 

Case 03B: ESPN in 2019: A Network in Search of a Solution

Case 04 Southwest Airlines: Flying High with Low Costs

Case 05 Harley-Davidson: Growth Challenges Ahead

Case 06 Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values

Case 07 Nike: Sourcing and Strategy in Athletic Footwear

Case 08 AT&T and Apple: A Strategic Alliance

Case 09 Samsung: Overtaking Philips, Panasonic, and Sony as the Leader in the Consumer Electronics Industry

Case 10 Tesla Motors: Disrupting the Auto Industry?

Case 11 Smartphone Wars

Case 12 Lincoln Electric: Aligning for Global Growth

Case 13 Case: Icarus Revisited: The Rise and Fall of Valeant Pharmaceuticals

Case 14 Safe Water Network: Mastering the Model at Dzemeni

Case 15 Facebook at a Crossroads: Russian interference in the 2016 Election

Case 16 Vivint Home Security: Finding New Pathways for Growth

Case 17 Uber Technologies Inc.

Additional Cases Can Be Found in WileyPLUS