E-Commerce 2021-2022: Business, Technology and Society, Global Edition

Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with NYC law firm Proskauer, with expertise in intellectual property law, technology law, internet law, and privacy law, as well as general corporate law. Carol is also a co-founder, with Ken Laudon, of Azimuth Interactive, one of the first ed tech firms and creator of some of the first interactive software training and testing systems for higher education and corporate training, and, today, a provider of digital media and publisher services for the higher education industry.

PART 1: INTRODUCTION TO E-COMMERCE   



The Revolution Is Just Beginning 





E-commerce Business Models and Concepts  
 



PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE   



E-commerce Infrastructure: The Internet, Web, and Mobile Platform  





Building an E-commerce Presence: Websites, Mobile Sites, and Apps  





E-commerce Security and Payment Systems  
 



PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES   



E-commerce Marketing and Advertising Concepts  





Social, Mobile, and Local Marketing 





Ethical, Social, and Political Issues in E-commerce  
 



PART 4: E-COMMERCE IN ACTION   



Online Retail and Services 





Online Content and Media 





Social Networks, Auctions, and Portals  





B2B E-commerce: Supply Chain Management and Collaborative Commerce