E-commerce 2023–2024: business. technology. society., Global Edition

About our authors Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. At NYU's Stern School of Business, Ken Laudon taught courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets. Ken Laudon's hobby was sailing. Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations, as well as small and medium-sized businesses, as an attorney with NYC law firm Proskauer, with expertise in intellectual property law, technology law, internet law, and privacy law, as well as general corporate law. Carol is also a co-founder, with Ken Laudon, of Azimuth Interactive, one of the first ed tech firms and creator of some of the first interactive software training and testing systems for higher education and corporate training and, today, a provider of digital media and publisher services for the higher education industry.

PART I: INTRODUCTION TO E-COMMERCE

The Revolution is Just Beginning
E-commerce Business Models and Concepts

PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE

E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform
Building an E-commerce Presence: Websites, Mobile Sites, and Apps
E-commerce Security and Payment Systems

PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES

E-commerce Marketing and Advertising Concepts
Social, Mobile, and Local Marketing
Ethical, Social, and Political Issues in E-commerce

PART VI: E-COMMERCE IN ACTION

Online Retail and Services
Online Content and Media
Social Networks, Auctions, and Portals
B2B E-commerce: Supply Chain Management and Collaborative Commerce

Index