Technology Meets Flowers (eBook)
XXIII, 220 Seiten
Springer International Publishing (Verlag)
978-3-030-69303-9 (ISBN)
Why do the Dutch continue to play a central role in the global production, sales, and distribution of flowers? What are the origin and history of the bulb and flower industry in the Netherlands?
How are Artificial Intelligence (AI), complex algorithms, and modern distribution systems ensuring that fresh flowers reach their destination on time?
This very entertaining and informative book introduces readers to the global flower business, and highlights the surprising factors that helped the Dutch become global leaders on the flower markets.
The book reveals the complexity of the flower markets in terms of their ability to produce, transport, and deliver fresh flowers on a global scale. In addition, it explores how information advantage is created by blending business with technology, from robotized glasshouses to the use of AI-driven algorithms for flower production and distribution. In closing, the book presents lessons learned regarding the circular and digital transformation of the high-speed flower business and markets in order to deliver sustainable value for customers.
Combining the light beauty of flowers with the harsh language of the digital universe is a masterfully executed task in this book, organized as a bouquet of algorithms, data science, and digital platforms. Mandatory reading for all those interested in the flower business as well as for those who want to know more about the perfume emanating from digital systems.
Eduardo Diniz Professor and Head of the Technology and Data Science Department, Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, São Paulo, Brazil
This unique book leads you through the bulb fields and auctions of the Netherlands, through history, logistics, auction design, and Internet technology, to draw lessons in business management from the study of flowers. With beautiful illustrations. A tour de force.
John Kay Economist, Author of Radical Uncertainty and Greed is Dead, and Fellow, St. John's College, University of Oxford, Oxford, United Kingdom
If you want to understand the impact of information and technology on a fascinat- ing industry, this book is a must-read. The author explains in a highly intriguing way how innovations propelled the flower industry from the sixteenth century till today. Whether you are working in the flower industry, a business student, academic, or just intrigued by the business behind flowers, you will enjoy this book!
Martin Mocker Professor of Information Systems, ESB Business School, Reutlingen University, Reutlingen, Germany. Research Affiliate, MIT Sloan Center for Information Systems Research, Cambridge, USA
Eric van Heck is Professor of Information Management and Markets at Erasmus University Rotterdam. He is the coauthor of Making Markets, among other books and articles, and the recipient of the ERIM Book Award, the ERIM Impact Award, the Outstanding Paper Literati Network Award, and the AIS Best Conference Paper in IS Education Award. In 2020, he received the AIS Sandra Slaughter Service Award, the AIS Technology Challenge Award, and the AIS Impact Award. He lives in Rotterdam.
| Erscheint lt. Verlag | 30.6.2021 |
|---|---|
| Zusatzinfo | XXIII, 220 p. 23 illus., 21 illus. in color. |
| Sprache | englisch |
| Themenwelt | Wirtschaft ► Allgemeines / Lexika |
| Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion | |
| Schlagworte | Digital transformation • Dutch floral industry • Global floral markets • logistics • perishable products • Supply Chain Management |
| ISBN-10 | 3-030-69303-1 / 3030693031 |
| ISBN-13 | 978-3-030-69303-9 / 9783030693039 |
| Haben Sie eine Frage zum Produkt? |
PDF (Wasserzeichen)Größe: 4,7 MB
DRM: Digitales Wasserzeichen
Dieses eBook enthält ein digitales Wasserzeichen und ist damit für Sie personalisiert. Bei einer missbräuchlichen Weitergabe des eBooks an Dritte ist eine Rückverfolgung an die Quelle möglich.
Dateiformat: PDF (Portable Document Format)
Mit einem festen Seitenlayout eignet sich die PDF besonders für Fachbücher mit Spalten, Tabellen und Abbildungen. Eine PDF kann auf fast allen Geräten angezeigt werden, ist aber für kleine Displays (Smartphone, eReader) nur eingeschränkt geeignet.
Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen dafür einen PDF-Viewer - z.B. den Adobe Reader oder Adobe Digital Editions.
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen dafür einen PDF-Viewer - z.B. die kostenlose Adobe Digital Editions-App.
Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.
aus dem Bereich
