Consulting Report of the Music Industry. Operations and Information Management (eBook)

Academic Paper from the year 2019 in the subject Business economics - Operations Research, grade: 69, University of Salford, language: English, abstract: This paper develops a consultancy report for a start-up in the music industry. After a short introduction the SWOT analysis is applied and the strengths, weaknesses, opportunities and threats for this business are discussed. Furthermore, the process design is examined. Chapter 3 concerns itself with the information system. Chapter 4 consists of the report, including the planning of the project, the structure and organization of the company, as well as team resources and marketing strategies.

This paper will focus on a start-up called CC Music (CCM) that wants to gain a foothold in England’s north-western music industry as an agent who mediates, promotes, and manages bands. The two founders Chris and Clive want to be active after their retirement and have involved two more family members (daughter and niece) in the business. A democratic organizational structure is to be created that gives all involved parties the same rights. Furthermore, the two founders are part of an 8-member Soul Band (SB), which is also represented by the label CCM and is on the road in England with about 12 gigs per year with the goal to expand.

The Interactions with the stakeholders of the music scene are very complex. The stakeholders are: the Band, Agent, Organizer and Location/Infrastructure. This paper will resolve this complexity by discussing individual aspects separately in order to gain a better understanding. Additionally, a SWOT analysis will be developed. A visualization of the landscape process is shown in chapters 2.2 and 4.6 followed by a report in chapter 4. Further procedures are illustrated in the Master Plan under Appendix B, which will be presented in a Kick of Meeting by the consultant hired by CCM.