Marketing Financial Services
Seiten
1996
Palgrave Macmillan (Verlag)
978-0-333-55003-8 (ISBN)
Palgrave Macmillan (Verlag)
978-0-333-55003-8 (ISBN)
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This text discusses the major problems and issues of marketing financial services. It presents marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels.
Professor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels. A special feature of the book is the treatment of implementation via about seventy specially designed 'exhibits' that are factual examples, short cases, and illustrations from the various financial services sectors world wide.
Professor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels. A special feature of the book is the treatment of implementation via about seventy specially designed 'exhibits' that are factual examples, short cases, and illustrations from the various financial services sectors world wide.
Foreword; M.J. Baker - The Roles of Marketing in Financial Services - Customer Behaviour and Segmentation - Marketing Research - Product Development - Marketing of Credit Cards - Pricing - Advertising and Communications - Salesforce Management - Branch Location and Distribution - Branch Administration - Marketing Planning, Administration and Control - Marketing Strategies for Financial Services
Erscheint lt. Verlag | 19.2.1996 |
---|---|
Zusatzinfo | illustrations |
Verlagsort | Basingstoke |
Sprache | englisch |
Maße | 154 x 232 mm |
Gewicht | 541 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung |
Betriebswirtschaft / Management ► Spezielle Betriebswirtschaftslehre ► Bankbetriebslehre | |
Wirtschaft ► Volkswirtschaftslehre ► Finanzwissenschaft | |
ISBN-10 | 0-333-55003-X / 033355003X |
ISBN-13 | 978-0-333-55003-8 / 9780333550038 |
Zustand | Neuware |
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