Building a Wellness Business That Lasts (eBook)
256 Seiten
Wiley (Verlag)
978-1-119-67915-8 (ISBN)
Wellness has become one of the largest and most important business opportunities of our age, fueled by massive societal trends, rapid technology innovations and hundreds of thousands of wellness business entrepreneurs. It is these independent teachers, trainers, and therapists, and studio, gym, spa and salon owners who transforming shopping malls and downtown districts with wellness experiences that help hundreds of millions of people live healthier, happier lives.
Whether your goal is to open a neighborhood wellness business, work independently from home, or launch the next highly successful wellness brand Building a Wellness Business That Lasts: How to Make a Great Living Doing What You Love is your definitive guide. This book will teach you how to translate your passion for wellness into a compelling business vision, weave that vision into an effective business plan, and leverage the latest technologies to accelerate your growth.
Author Rick Stollmeyer is the Co-Founder and CEO of Mindbody, Inc., the leading technology platform for the wellness industry. Across more than two decades, Rick built Mindbody from a garage startup into a multi-billion-dollar technology platform for the wellness industry, helping thousands of wellness business owners achieve their visions in the process. This experience gave Rick a front-row seat to the explosive growth of the wellness industry. He brings that unique experience and his passion for entrepreneurialism to Building a Wellness Business That Lasts. This book will inspire and inform you at the same time and will serve as a powerful guide you can refer back to on your path to success.
Rick Stollmeyer co-founded Mindbody in his garage in 2000 and served as the company's CEO until August 2020. During his two-decade tenure as the company's principal leader and visionary, Rick played a key role in the development of the modern wellness industry from the introduction of the industry's first integrated online booking and business management systems in the early 2000s, to the release of the first fully cloud based business management solution in 2005, to the groundbreaking Mindbody Consumer App that is used by millions of people today. Rick remains closely involved with Mindbody, serving as the company's executive chairman and advocating for wellness businesses and practitioners around the world.
Introduction 1
Part I Understand the Wellness Industry 9
Chapter 1 Making a Living in Wellness 11
Chapter 2 The Seven Dimensions of Wellness and Maslow's Hierarchy of Needs 17
Chapter 3 The Generational Lens 25
Chapter 4 The Future of Wellness in a Post-COVID World 37
Part II Prepare Yourself for a Hero's Journey 43
Chapter 5 First Things First: Identify What You Love, Get Certified, and Work in the Industry 45
Chapter 6 Five Essential Traits of Successful Wellness Entrepreneurs 49
Chapter 7 Five Financial Metrics Every Entrepreneur Must Know 69
Chapter 8 Embracing the Holy Grail: Sustained Profitability and Value Creation 75
Part III Conceive Your Business 83
Chapter 9 Select Your Mentor, Lawyer, and Accountant 85
Chapter 10 Define Your Target Market 95
Chapter 11 Evaluate Retail versus Home-Based and Virtual Business Options 101
Chapter 12 Lay Your Foundation with Your Competitive Advantage 107
Part IV Plan Your Business 123
Chapter 13 Create a Vibrant Company Culture with Purpose and Core Values 125
Chapter 14 Design Your Role 137
Chapter 15 Select Your Integrated Software and Payments Platform 147
Chapter 16 Assemble Your Business Plan 159
Part V Launch Your Business 169
Chapter 17 Launch Your Website and Establish Your Online Presence 171
Chapter 18 Secure Your Financing 181
Chapter 19 Grow Your Clientele with Paid Marketing That Works 191
Chapter 20 Fuel Your Business with Effective Leadership 201
Part VI Keep Your Cup Full 207
Chapter 21 Staying Well as a Wellness Entrepreneur 209
Appendix - Resources for Wellness Professionals and Entrepreneurs 217
Acknowledgments 223
About the Author 225
Index 227
| Erscheint lt. Verlag | 2.10.2020 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft |
| Wirtschaft | |
| Schlagworte | Business & Management • Klein- u. mittelständische Unternehmen u. Existenzgründung • Management • Small Business & Entrepreneurship • Wirtschaft u. Management |
| ISBN-10 | 1-119-67915-X / 111967915X |
| ISBN-13 | 978-1-119-67915-8 / 9781119679158 |
| Haben Sie eine Frage zum Produkt? |
PDF (Adobe DRM)Größe: 1,7 MB
Kopierschutz: Adobe-DRM
Adobe-DRM ist ein Kopierschutz, der das eBook vor Mißbrauch schützen soll. Dabei wird das eBook bereits beim Download auf Ihre persönliche Adobe-ID autorisiert. Lesen können Sie das eBook dann nur auf den Geräten, welche ebenfalls auf Ihre Adobe-ID registriert sind.
Details zum Adobe-DRM
Dateiformat: PDF (Portable Document Format)
Mit einem festen Seitenlayout eignet sich die PDF besonders für Fachbücher mit Spalten, Tabellen und Abbildungen. Eine PDF kann auf fast allen Geräten angezeigt werden, ist aber für kleine Displays (Smartphone, eReader) nur eingeschränkt geeignet.
Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen eine
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen eine
Geräteliste und zusätzliche Hinweise
Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.
aus dem Bereich
