Business Communication Today + MyLab Business Communication with Pearson eText, Global Edition - Courtland Bovee, John Thill

Business Communication Today + MyLab Business Communication with Pearson eText, Global Edition

Media-Kombination
2020 | 15th edition
Pearson Education Limited
978-1-292-35326-5 (ISBN)
88,25 inkl. MwSt
For courses in business communication.

Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organisation, the text introduces, develops, and reviews major concepts to maximise students' understanding of the material. Samples Download the detailed table of contents

Preview sample pages to Business Communication Today, Global Edition

1. Professional Communication in a Digital, Social, Mobile World
2. Collaboration, Interpersonal Communication, and Business Etiquette
3. Communication Challenges in a Diverse, Global Marketplace
4. Planning Business Messages
5. Writing Business Messages
6. Completing Business Messages
7. Digital Media
8. Social Media
9. Visual Media
10. Writing Routine and Positive Messages
11. Writing Negative Messages
12. Writing Persuasive Messages
13. Finding, Evaluation, and Processing Information
14. Planning Reports and Proposals
15. Writing and Completing Reports and Proposals
16. Developing Presentations in a Social Media Environment
17. Enhancing Presentations with Slides and Other Visuals
18. Building Careers and Writing Résumés
19. Applying and Interviewing for Employment

Erscheint lt. Verlag 17.8.2020
Verlagsort Harlow
Sprache englisch
Maße 220 x 280 mm
Gewicht 1396 g
Themenwelt Wirtschaft Betriebswirtschaft / Management
ISBN-10 1-292-35326-0 / 1292353260
ISBN-13 978-1-292-35326-5 / 9781292353265
Zustand Neuware
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