Business Communication Today plus Pearson MyLab Business Communication with Pearson eText, Global Edition - Courtland Bovee, John Thill

Business Communication Today plus Pearson MyLab Business Communication with Pearson eText, Global Edition

Media-Kombination
2017 | 14th edition
Pearson Education Limited
978-1-292-21545-7 (ISBN)
96,15 inkl. MwSt
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This package includes MyLab Business Communication. For courses in Business Communication. Technology and communication intersect to prepare students for the workplace Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing. With a strong focus on mobile integration, the 14th Edition blends current topics, such as social media in business, with more traditional entrepreneurial concepts. The text is flexible and suitable for all students, instilling crucial business skills needed to thrive in an office environment. With a clear, fluid chapter organization, Business Communication Today introduces, develops, and reviews major concepts to maximize understanding. This package includes MyLabTM Business Communication, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results.
With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson rep for more information.

1. Professional Communication in a Digital, Social, Mobile World

2. Collaboration, Interpersonal Communication, and Business Etiquette

3. Communication Challenges in a Diverse, Global Marketplace

4. Planning Business Messages

5. Writing Business Messages

6. Completing Business Messages
Handbook of Grammar, Mechanics, and Usage
Format and Layout of Business Documents

7. Digital Media

8. Social Media

9. Visual Media

10. Writing Routine and Positive Messages

11. Writing Negative Messages

12. Writing Persuasive Messages

13. Finding, Evaluation, and Processing Information

14. Planning Reports and Proposals

15. Writing and Completing Reports and Proposals
Documentation of Report Sources

16. Developing Presentations in a Social Media Environment

17. Enhancing Presentations with Slides and Other Visuals

18. Building Careers and Writing Résumés

19. Applying and Interviewing for Employment

Erscheint lt. Verlag 28.9.2017
Verlagsort Harlow
Sprache englisch
Maße 100 x 100 mm
Gewicht 100 g
Themenwelt Wirtschaft Betriebswirtschaft / Management
ISBN-10 1-292-21545-3 / 1292215453
ISBN-13 978-1-292-21545-7 / 9781292215457
Zustand Neuware
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