Marketing Channels and Supply Chain Networks in North America - Robert D. Tamilia, O. C. Ferrell, Karen Hopkins

Blick ins Buch

Marketing Channels and Supply Chain Networks in North America (eBook)

A Historical Analysis

Robert D. Tamilia, O. C. Ferrell, Karen Hopkins (Autoren)

eBook Download: PDF

2020 | 1st ed. 2020
VI, 67 Seiten
Springer International Publishing (Verlag)
978-3-030-44870-7 (ISBN)

Lese- und Medienproben

Ebook-Leseprobe (PDF)

This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process.

A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice. First, the book provides an overview of the historical background of how manufacturing and distribution evolved in the 19th century. Next, the marketing channels and supply chain networks are defined. Then the three time periods within 1850- present are covered. The book explains how supply chain has become prominent in organizations, the movement to non-store retailing and the omnichannel is discussed to focus on recent developments in distribution. Finally, developments that relate to the academic discipline and implications for the future are examined. The book concludes by describing the relationship between marketing channels and supply chain today, based on historical analysis.

Robert D. Tamilia, Honorary Professor of Marketing, School of Business/École des sciences de la gestion, Université du Québec à Montréal, has research interests in the areas of channels and macromarketing, marketing and retail history, development of marketing thought and theory, as well as supply management systems in agribusiness. His textbook on Aldersonian Marketing Thought (with Ben Wooliscroft and Stan Shapiro) has received outstanding reviews.

O.C. Ferrell is James T. Pursell, Sr. Eminent Scholar in Ethics, Raymond J. Harbert College of Business at Auburn University. Dr. Ferrell is co-author of several leading textbooks including Business Ethics: Ethical Decision Making and Cases (12th edition), Marketing (19th edition), Marketing Strategy (6th edition), Business and Society (4th edition) Management (3rd edition) and Introduction to Business (12th edition).

Karen Hopkins is a lecturer at Auburn University. Her research focuses on public health issues from a consumer behavior perspective. Using qualitative methods and surveys, the research program seeks to describe consumer experiences, explain and measure decision making processes, attitudes and behaviors of patients as consumers, and develop an understanding of the consumer experience for the purpose of informing effective marketing and health promotion messages.

Erscheint lt. Verlag	9.4.2020
Reihe/Serie	SpringerBriefs in Business
Zusatzinfo	VI, 67 p. 1 illus.
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Blockchain Data Systems • Catalogue Retailing • chain stores • Consumer and Retailer Cooperatives • Franchising • Intermodal Transportation • Mail-order retailing • Marketing Channels 1850-2020 • North America Railroads and marketing channels • Omnichannel Retailing • Supply Chain History
ISBN-10	3-030-44870-3 / 3030448703
ISBN-13	978-3-030-44870-7 / 9783030448707

Haben Sie eine Frage zum Produkt?

PDF (Wasserzeichen)
Größe: 1,1 MB

DRM: Digitales Wasserzeichen
Dieses eBook enthält ein digitales Wasserzeichen und ist damit für Sie personalisiert. Bei einer missbräuchlichen Weitergabe des eBooks an Dritte ist eine Rückverfolgung an die Quelle möglich.

Dateiformat: PDF (Portable Document Format)
Mit einem festen Seitenlayout eignet sich die PDF besonders für Fachbücher mit Spalten, Tabellen und Abbildungen. Eine PDF kann auf fast allen Geräten angezeigt werden, ist aber für kleine Displays (Smartphone, eReader) nur eingeschränkt geeignet.

Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen dafür einen PDF-Viewer - z.B. den Adobe Reader oder Adobe Digital Editions.
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen dafür einen PDF-Viewer - z.B. die kostenlose Adobe Digital Editions-App.

Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.

Print-Ausgabe

Buch | Softcover

58,84 €