Marketing: An Introduction, European Edition (eBook)

Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.

Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.Michael Harker is Lecturer in Marketing at University of Strathclyde Business School, Glasgow.

Ross Brennan is Professor of Industrial Marketing at the University of Hertfordshire Business School.

»Contemporary content and examples, interwoven throughout to bring the subject to life in an accessible, familiar way. Different way of organising topics, which brings readers deeper into the subject by gradual stages.« — Donald Lancaster, Bath University

»A highly readable text which I enjoyed and students will enjoy too. The authors have produced a clear, well-organised, informative and interesting book which guides the reader through each concept, combining theory and practice in an engaging way. A valuable resource for any student of marketing.« — Caroline Miller, Keele University (from previous edition)

»Clear and easy to read with insightful and relevant material covering all the things that are necessary in a modern textbook. This text is valued highly by tutors and students - keep up the good work!« — Catherine Canning, Glasgow Caledonian University (from previous edition)