The Art of CRM (eBook)
360 Seiten
Packt Publishing (Verlag)
978-1-78953-123-7 (ISBN)
This CRM masterclass gives you a proven approach to modern customer relationship management
Key Features
- Proven techniques to architect CRM systems that perform well, that are built on time and on budget, and that deliver value for many years
- Combines technical knowledge and business experience to provide a powerful guide to CRM implementation
- Covers modern CRM opportunities and challenges including machine learning, cloud hosting, and GDPR compliance
Book Description
CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further.
In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance.
Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients.
Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide.
Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions.
If you're looking for an expert guide to real-world CRM implementations, this book is for you.
What you will learn
- Deliver CRM systems that are on time, on budget, and bring lasting value to organizations
- Build CRM that excels at operations, analytics, and collaboration
- Gather requirements effectively: identify key pain points, objectives, and functional requirements
- Develop customer insight through 360-degree client view and client profiling
- Turn customer requirements into a CRM design spec
- Architect your CRM platform
- Bring machine learning and artificial intelligence into your CRM system
- Ensure compliance with GDPR and other critical regulations
- Choose between on-premise, cloud, and hybrid hosting solutions
Who this book is for
CRM practitioners who want to update their work with new, proven techniques and approaches
This CRM masterclass gives you a proven approach to modern customer relationship managementKey FeaturesProven techniques to architect CRM systems that perform well, that are built on time and on budget, and that deliver value for many yearsCombines technical knowledge and business experience to provide a powerful guide to CRM implementationCovers modern CRM opportunities and challenges including machine learning, cloud hosting, and GDPR complianceBook DescriptionCRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further.In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance.Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients.Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide.Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions.If you're looking for an expert guide to real-world CRM implementations, this book is for you.What you will learnDeliver CRM systems that are on time, on budget, and bring lasting value to organizationsBuild CRM that excels at operations, analytics, and collaborationGather requirements effectively: identify key pain points, objectives, and functional requirementsDevelop customer insight through 360-degree client view and client profilingTurn customer requirements into a CRM design specArchitect your CRM platformBring machine learning and artificial intelligence into your CRM systemEnsure compliance with GDPR and other critical regulationsChoose between on-premise, cloud, and hybrid hosting solutionsWho this book is forCRM practitioners who want to update their work with new, proven techniques and approaches
| Erscheint lt. Verlag | 22.5.2019 |
|---|---|
| Sprache | englisch |
| Themenwelt | Informatik ► Office Programme ► Outlook |
| Wirtschaft ► Betriebswirtschaft / Management | |
| Schlagworte | Business Intelligence • Business Process Automation • CRM • Customer Relationship Management • Enterprise • machine learning • Sales Automation |
| ISBN-10 | 1-78953-123-3 / 1789531233 |
| ISBN-13 | 978-1-78953-123-7 / 9781789531237 |
| Haben Sie eine Frage zum Produkt? |
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Buying eBooks from abroad
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Dateiformat: EPUB (Electronic Publication)
EPUB ist ein offener Standard für eBooks und eignet sich besonders zur Darstellung von Belletristik und Sachbüchern. Der Fließtext wird dynamisch an die Display- und Schriftgröße angepasst. Auch für mobile Lesegeräte ist EPUB daher gut geeignet.
Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen dafür die kostenlose Software Adobe Digital Editions.
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen dafür eine kostenlose App.
Geräteliste und zusätzliche Hinweise
Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.
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