From Value Pricing to Pricing Value

Explains how to understand, implement, and master the Pricing Value methodology. THe book explores the solid academic research behind this approach, discusses how to avoid common pitfalls, and demonstrates step-by-step how to implement the methodology in a practical and persuasive way.

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Understanding and applying the concept of “Pricing Value” is critical for today’s accountants—especially for self-employed accountants, CPAs, and small firms who primarily work with small business clients.

This book will reveal how to understand, implement, and master the Pricing Value methodology. It will explain the solid academic research behind this approach, discuss how to avoid common pitfalls, and demonstrate step-by-step how to implement the methodology in a practical and persuasive way.