Eurasian Business Perspectives (eBook)

Part I: Entrepreneurship and Internationalization.- From Entrepreneurial Orientation to Innovation: The Mediating Role of Information System—Case of Tunisian SMEs.- Complexity Theory in the Advancement of Entrepreneurship Ecosystem Research: Future Research Directions.- Internationalization of European Small and Medium-Sized Companies.- Toward a Better Understanding of SME: Three Different Policies for Three Types of SMEs.- Supporting Enterprise Innovation by Cooperation with Business Environment Institutions in Poland and Belarus.- Foreign Entrepreneurs in the Russian Federation: Barriers and Advantages.- Part II: Accounting.- Ethical Accounting: The Driver in Recovering Markets.- History of the European Accounting Directives Review: Analysis of the Public Consultation Results.- CSR Ratings and Contradiction of Real and Communicated Aims of Media Organization: The Case of News Corporation.- Part III: Human Resources.- Explanations of the Feminization Effects in HR Profession and Beyond.- Impact on Salespersons’ Success Through Transformational Leadership.- Improvement of the Quality of Life in the University “Politehnica” of Bucharest Campus: A Problem Detection Study Approach.- Development of Strategic Partnerships for Work-Based Learning.- Part IV: Management.- Quality of Life in University POLITEHNICA of Bucharest Campus: Professors’ Perception.- Trust and Cooperation Between Companies and Public Administration Institutions in Poland.- Instant Articles (Facebook): The Impact of Trust and Relations Among the Partners Pursuing the Strategy of Coopetition.- Fuzzy Modeling of Customized Solutions for Corporate Performance Assessment.- Paradise of Knowledge: The Emergence of the Lebanese Newspaper Industry, 1851–1879.- Determining Reverse Logistics Motivation Factors and Barriers: Multiple Criteria Decision Making Application on Pipe Manufacturing Company.- Companies’ Understanding of Trans-border Cooperation: An Empirical Study in Poland and Republic of Belarus.- Cooperation Between Competing Companies: The Example of Polish and Belarusian Enterprises.- Part V: Tourism and Marketing.- The Enforcement of Air Passenger Rights: An Analysis and Comparison of Claims Management Companies and Recently Established Conciliation Bodies.- Airports as Shopfronts of Tourism Destinations: Awarded Brand Singapore Changi Versus Surviving Istanbul Ataturk.- Emerging Brand Meanings in Wearable Sports Technology: A Case Study on Suunto Sports Watches.- Make It Happen: Marketing Processes for Competitive Market Positioning of Firms in Transitional Economy.- Do Consumers of Products and Services Perceive the COO Effect in a Multi-dimensional Way? A Polish-Lithuanian Comparison.