Network Embeddedness (eBook)

Milena Ratajczak-Mrozek is Associate Professor at the Poznań University of Economics and Business, Poland. She is an Outstanding Young Scientist holder of the Minister of Science and Higher Education scholarships and member of the board of Industrial Marketing and Purchasing Group. Her main areas of research include companies’ relationships and networks in international settings. 

INTRODUCTION 1. The essence of the network approach

1.1. The idea of business network and the IMP network approach

1.2. The idea of a strategic network

1.3. The IMP network approach and the strategic approach to networks – differences in strategy development and relationship management

2. Relationships and interactions as the basis of a company’s activity

2.1. Relationships and interactions – dependencies and differences

2.2. Main determinants of relationship quality

2.3. Typology of companies’ relationships

3. The importance of embeddedness for companies’ activities – perspective of relationships and interactions

3.1. Societal embeddedness and the role of personal relationships

3.2. Interorganizational network embeddedness and the role of interorganizational relationships

3.3. The territorial approach to embeddedness and the role of location       

3.4. Systematization and typology of embeddedness           

4. The network theory of companies’ internationalization – the importance of relationships for international expansion

4.1. The network model of a company’s internationalization and the Revised Uppsala model 2009

4.2. Inward internationalization and inward relationships in the internationalization process

            4.3. Main areas of research in the network theory of internationalization on the significance of relationships for internationalization

5. The importance of embeddedness for companies’ domestic and international activities

5.1. Network embeddedness of multinational enterprises

5.2. The outcomes of internal and external embeddedness – the context of a multinational enterprise

5.3. The importance and outcomes of companies’ embeddedness in domestic and international networks of relationships   

6. Positive and negative outcomes of embeddedness for the domestic and international activity – results of case studies analysis     

6.1. Methodology of the study           

6.2. IKEA Industry Zbąszynek           

6.3. Flow Company    

6.4. Gridia – nSense Poland  

6.5. Main conclusions

7. The importance of relationships and embeddedness for companies’ internationalization and performance – results of quantitative study        

7.1. Methodology of the study and characteristics of the sample     

7.2. Characteristics of companies’ embeddedness in domestic and international relationships

7.3. The role of embeddedness for companies’ internationalization 

7.4. The importance of embeddedness in domestic and international relationships for companies’ performance