Business Communication Essentials
Pearson (Verlag)
978-0-13-472940-4 (ISBN)
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Launch your career using modern communication skills
For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips you with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare you for the new reality of mobile communications, and emerging trends, for a bright start in the business.
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0134732618 / 9780134732619 MyLab Business Communication with Pearson eText — Access Card — for Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace
About our authors Courtland L. Bovée and John V. Thill have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects their commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology. Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco. Bovée and Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.
PART 1: BUSINESS COMMUNICATION FOUNDATIONS
Professional Communication in Today's Digital, Social, Mobile World
Collaboration, Interpersonal Communication, and Business Etiquette
PART 2: THE 3-STEP WRITING PROCESS
Planning Business Messages
Writing Business Messages
Completing Business Messages
PART 3: BRIEF BUSINESS MESSAGES
Crafting Messages for Digital Channels
Writing Routine and Positive Messages
Writing Negative Messages
Writing Persuasive Messages
PART 4: LONGER BUSINESS MESSAGES
Understanding and Planning Reports and Proposals
Writing and Completing Reports and Proposals
Developing and Delivering Business Presentation
PART 5: EMPLOYMENT MESSAGES AND JOB INTERVIEWS
Building Careers and Writing Resumes
Applying and Interviewing for Employment
APPENDICES
Format and Layout of Business Documents
Documentation of Report Sources
Correction Symbols
Handbook of Grammar, Mechanics, and Usage Answer Key
| Erscheinungsdatum | 24.02.2018 |
|---|---|
| Sprache | englisch |
| Maße | 213 x 274 mm |
| Gewicht | 950 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 0-13-472940-4 / 0134729404 |
| ISBN-13 | 978-0-13-472940-4 / 9780134729404 |
| Zustand | Neuware |
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