Dirty Tricks

The inside story of British Airways' dirty tricks campaign against Virgin Atlantic and Richard Branson. This book is based on research and documents prepared for the libel action between the two companies, and on the testimony of a number of key players in the drama.

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This book reveals the extraordinary story of one of the most intensely personal battles in British commercial history - the fight between British Airways and its competitor, Virgin Atlantic. Charting the bitter rivalry between Richard Branson and BA chairman Lord King, this book draws on extensive interviews and documentary evidence, including Branson's personal diary, to present a portrait of commercial competition descending into obsession and paranoia, and resulting in BA's payment of #610,000 in damages to Branson after admitting a series of dirty tricks designed to bring his airline down to earth.