Dirty Tricks
British Airways' Secret War Against Virgin Atlantic
Seiten
2000
Virgin Books (Verlag)
978-0-7535-0458-1 (ISBN)
Virgin Books (Verlag)
978-0-7535-0458-1 (ISBN)
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The inside story of British Airways' dirty tricks campaign against Virgin Atlantic and Richard Branson, as told by the investigative journalist who broke the story on television.
Richard Branson's Virgin Atlantic was valued at over GBP1.2 billion when he sold a 49% stake to Singapore Airlines in 1999. This was an extraordinary achievement for an airline that began life in 1984 with one plane. Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty tricks campaign by British Airways. Award Winning investigative jounalist Martyn Gregory exposed BA's secret war, and he reveals the full story in Dirty Tricks.
Richard Branson's Virgin Atlantic was valued at over GBP1.2 billion when he sold a 49% stake to Singapore Airlines in 1999. This was an extraordinary achievement for an airline that began life in 1984 with one plane. Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty tricks campaign by British Airways. Award Winning investigative jounalist Martyn Gregory exposed BA's secret war, and he reveals the full story in Dirty Tricks.
Erscheint lt. Verlag | 27.7.2000 |
---|---|
Verlagsort | London |
Sprache | englisch |
Maße | 133 x 196 mm |
Gewicht | 408 g |
Themenwelt | Literatur ► Biografien / Erfahrungsberichte |
Technik ► Luft- / Raumfahrttechnik | |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
ISBN-10 | 0-7535-0458-8 / 0753504588 |
ISBN-13 | 978-0-7535-0458-1 / 9780753504581 |
Zustand | Neuware |
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