Public Mental Health Marketing
Routledge (Verlag)
978-1-138-98423-3 (ISBN)
Self, Donald
Contents
Basic Marketing Principles for Mental Health Professionals
I. The Public as a Target Market
Chronic Mental Illness: Marketing a Wellness Approach at the State and Local Level
The Relationship of Demographic Characteristics and Importance of Services Offered to Unaided Awareness and Recommendation of Public and Private Mental Health Care Providers
Reports From the Field: Public Attitudes Toward People With Chronic Mental Illness: Executive Summary
II. Primary and Secondary Consumers’ Views of the System
Stakeholder Perspectives: Divergent Views of the Mental Health System
III. Referral and Secondary Resource Markets
Using Demographic Segmentation Variables to Identify Financial Donors for Mental Health Services
Employing Local Norms to Identify Potential Referral Agents of Mental Health Care Clients
Evolutionary Changes in the Marketing of Mental Health Products to Government, Business and Industry
IV. Adolescents as a Prevention and Intervention Market
Identifying and Reaching At-Risk Adolescents
V. Some Marketing Tools: Building a Marketing Environment, Promotion and Evaluation
Reports From the Field: Building a Marketing Environment in Community Mental Health Settings
Building a Marketing Environment: A Case Study
Toward More Effective Televised Anti-Drug PSAs
The Dissemination and Content of Drug Prevention Public Service Announcements
Reports From the Field: Marketing Success: A Case Study of NAMI’s Growing Visibility and Outreach
A Marketing Audit for the Public Mental Health System: A Review of the Torrey Report
Reference Notes Included
Erscheinungsdatum | 01.04.2018 |
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Verlagsort | London |
Sprache | englisch |
Maße | 152 x 229 mm |
Gewicht | 453 g |
Themenwelt | Medizin / Pharmazie ► Medizinische Fachgebiete ► Psychiatrie / Psychotherapie |
Medizin / Pharmazie ► Medizinische Fachgebiete ► Suchtkrankheiten | |
Sozialwissenschaften ► Soziologie ► Allgemeines / Lexika | |
Wirtschaft ► Volkswirtschaftslehre | |
ISBN-10 | 1-138-98423-X / 113898423X |
ISBN-13 | 978-1-138-98423-3 / 9781138984233 |
Zustand | Neuware |
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